Atlanta, GA – November 12, 2007 – uRwututhink. Any avid “text messager” knows exactly how this reads. For those less text savvy, that same item may look like a weird “typo”. No need for spellcheck – the message you see is not an accident – u-R-wut-u-think (You Are What You Think). The rationale behind this statement is one that RTKZ is confident both young and old can grasp. Thinking differently and thinking period are objectives that RTKZ wants to emphasize to youth and communities. From poor decisions & education gaps to finger pointing & dodging responsibility, there is a plethora of examples that reflect the need to think differently. RTKZ’s uRwututhink campaign is one of multiple stimuli the company plans to use to meet this need.
RTKZ is a grassroots group focused on empowerment through media, social interaction, and relevant initiatives. The way people think and operate based on those thoughts determines whether or not empowerment is a reality or a distant concept. Aside from the upcoming uRwututhink campaign, RTKZ also uses its “Think Differently” Talk Radio show to connect with the audience. Via internet radio, “Think Differently” airs every Thursday evening from 9pm -11pm EST – attracting over 250 listeners on a weekly basis.
RTKZtv is a visual format used as a channel for outreach, discussing pop culture, as well as thinking on the path to empowerment. RTKZtv is filmed in local businesses & venues so that RTKZ is truly in the community, for the community.
RTKZ’s uRwututhink campaign will launch on December 5, 2007. Campaign mediums will include email, RTKZradio.com, social networking sites, street teams & viral marketing, as well as a custom designed uRwututhink microsite. RTKZ has already launched a grassroots buzz campaign to set the stage for uRwututhink. “It is much harder to mislead the informed than it is to drag the ignorant”, says Lex “Specta” Matthews, RTKZ Founder & “Think Differently” Talk Radio Host, “uRwututhink is a tool to show the relevance of our message. This campaign is just one tactic – community service & outreach are things that we do on a consistent basis.”
Started in 2004, The RTKZ Co. (RTKZ) is a multi-media, grassroots effort to provide a new outlook for America’s youth and communities. RTKZ’s toolbox is equipped with RTKZradio.com, “Think Differently” Talk Radio, RTKZtv, RTKZ Outreach, and viral campaigns.
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