Tiger Woods gets his own drink in first licensing agreement
on October 22nd, 2007 at 8:15 am
Woods to have his own drink in first licensing deal
By DOUG FERGUSON, AP Golf Writer
Tiger Woods will have his own brand of sports drink next year under an endorsement deal announced Tuesday with Gatorade that marks a couple of firsts for the world’s No. 1 golfer — his first U.S. deal with a beverage company and his first licensing agreement.
Gatorade said it will introduce “Gatorade Tiger” in March, with more products to follow. Woods even picked out the flavors himself, with the drink available in a cherry blend, citrus blend and grape.
“There have been some licensing elements to things we’ve done,” said Mark Steinberg, his agent at IMG, who cited video games produced by EA Sports as an example. “But everything he does with Gatorade is going to be creating new products. It’s something Tiger and I and our licensing business has been looking at for some time.” (more…)
