The Black Informant | African American Commentary, News and Community Building

(Source: Newstarget.com)

The American Diabetes Association (ADA) recently announced a three-year, multi-million dollar alliance with Cadbury Schweppes Americas Beverages (CSAB) to help combat obesity and diabetes in America by stressing the importance of making smart nutritional choices.

According to an ADA press release sent to national media outlets, CSAB will support local and national ADA programs, such as “America’s Walk for Diabetes” and “Weight Loss Matters.” The release does not state, however, that the CSAB will be permitted to use the ADA logo on its diet soft drink products in exchange for this multi-million dollar contribution…

Gary Ruskin, executive director of Oregon-based Commercial Alert, a website that monitors commercial culture, called the ADA’s partnership with CSAB “corrupt” and demanded that the contribution be returned to CSAB immediately. “If Cadbury Schweppes really wanted to reduce the incidence of obesity and diabetes, it would stop advertising its high-sugar products, and remove them from our nation’s schools,” said Ruskin. “This is just another attempt by a major junk food corporation to obfuscate its responsibility in the epidemic of obesity and diabetes in the United States.” (…more)

==========

Just ridiculous!