BET extends its reach into the digital world
on January 8th, 2008 at 10:21 amBET Digital Media Group Launches Vertical Advertising Network
PR Newswire
NEW YORK, Jan 08, 2008 /PRNewswire via COMTEX/ — BET Networks announced today that the BET Digital Media Group will be launching a vertical advertising network focused on music, entertainment, and lifestyle content relevant to the urban and African American communities.
BET’s new advertising network will allow advertisers to easily target African American consumers across relevant and professional websites. In turn, BET’s vertical advertising network will offer website publishers increased revenue opportunities by aligning publishers with top quality advertisers trying to reach urban and African-American consumers. Currently, BET has more than 30 premium content sites in the network. According to Jupiter Research, African Americans are likelier to positively respond to online advertising, and are the second largest online minority after Hispanics with 22.7 million users.
“By joining BET’s vertical advertising network, publishers will gain access to high quality branded advertising, with the network allowing them to target campaigns most relevant to their audience,” said Denmark West, President of BET Digital Media Group. “The BET vertical advertising network offers a compelling solution for sites that have a large scale of premium inventory but don’t necessarily have a sales force to match.” (more…)
Sphere: Related Content
