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Blacks More Likely To Be Hardcore Video Gamers
Blacks playing on their video game consoles are definitely getting their money’s worth. They buy all kinds of games–from action-adventure to sports and even educational games. And they spend a lot of time playing–in fact, they’re more likely than whites to be hardcore video gamers. Blacks are also social gamers: they like hanging out with someone else in the room when they play.
Did you know that in the U.S….?
When it comes to video console gamers–
Blacks are more likely than whites to be hardcore gamers.
Blacks are just as likely as whites to be casual gamers.
Hispanics are more likely than blacks, whites or Asians to be hardcore gamers.
Asians are the most likely to be casual gamers.
And among PC gamers–
Blacks are more likely than whites to be casual gamers.
Hispanics are more likely than blacks, whites or Asians to be casual gamers.
Asians are the most likely to be hardcore gamers.
And there’s more–
Among blacks and whites who own a video game console, blacks are more likely than whites to play almost all types of games including fighting, racing, action-adventure, and sports. The exception is role-playing games, where blacks and whites are about equally like to play. But don’t think that blacks are just goofing off on their consoles: they’re also far more likely than whites or Hispanics to play educational games on their consoles.
When blacks play on their consoles they’re much more likely than whites to play with someone else in the room and to play with others in the room against others online. Hispanics are the most likely to play with someone else online.
Hmmm. So it seems that blacks playing on their video consoles are definitely getting their money’s worth–they buy all kinds of games and they spend a lot of time playing. And blacks are social gamers: they like hanging out with someone else in the room cheering them on.
Data Source: Forrester Research
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