BET: Second Most Buzzed in Social Media this Week
on November 29th, 2011 at 7:13 amWhich show?
Which show?
From Targetmarketnews.com
(August 27, 2010) The Chicago-based Rainbow PUSH Coalition (RPC), headed by the Rev Jesse L. Jackson, issued a statement last week asking Burger King to reconsider its plan as quoted in news accounts dropping advertising assignments to it African-American and Hispanic ad agencies of record.
The PUSH demand comes after the New York Times [...]
“Many marketers have allowed themselves to be misled by the sheer tonnage of media attention to hip-hop and urban style. ‘Continual media references to urban and hip-hop have created a one-dimensional vantage point which overshadowed this market,’ says Hoffman in an interview via e-mail with Adweek. ‘This message has been loud and consistent for at [...]
I think a lot of us saw that coming from a mile away.
From AdAge.com
RushmoreDrive.com, the first black search engine, recently shut down only a year after its launch. This raised the question about whether there is a market for a black version of Google.
Rushmore Drive was the brainchild of Barry Diller’s IAC, which just [...]
This next article was posted back last month in Advertising Age.
The Davie Brown Index is an independently conducted survey that brand marketers and advertising agencies use to determine a celebrity’s ability to influence consumer brand affinities and affect purchasing decisions. Barack Obama has knocked Tom Hanks out of the No. 1 spot. Not only that, [...]
I am always intrigued with unique marketing campaigns. This latest one from Ford targets one of the most influential places in the Black community: the barbershop.
This campaign took place back in September.
Atlanta’s high-profile barbers flex their style
Topic worth discussing at a later date: “Marketing in the Black blogosphere”.
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