Posts Tagged ‘Marketing’

6 results.
Nov29

BET: Second Most Buzzed in Social Media this Week

by Duane on November 29th, 2011 at 7:13 am
Posted In: Headlines

Which show?

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Sep02

Customers Don’t Care

by Duane on September 2nd, 2010 at 8:28 am
Posted In: Commentary, Economy, Headlines, Just "Why?"

From Targetmarketnews.com
(August 27, 2010) The Chicago-based Rainbow PUSH Coalition (RPC), headed by the Rev Jesse L. Jackson, issued a statement last week asking Burger King to reconsider its plan as quoted in news accounts dropping advertising assignments to it African-American and Hispanic ad agencies of record.
The PUSH demand comes after the New York Times [...]

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Feb03

Are They Starting To Get It?

by Duane on February 3rd, 2010 at 12:30 am
Posted In: Our Expression, The Media

“Many marketers have allowed themselves to be misled by the sheer tonnage of media attention to hip-hop and urban style. ‘Continual media references to urban and hip-hop have created a one-dimensional vantage point which overshadowed this market,’ says Hoffman in an interview via e-mail with Adweek. ‘This message has been loud and consistent for at [...]

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Jul01

Rushmore Drive bites the dust

by Duane on July 1st, 2009 at 4:41 am
Posted In: Commentary, Headlines, Our Expression, The Media

I think a lot of us saw that coming from a mile away.
From AdAge.com
RushmoreDrive.com, the first black search engine, recently shut down only a year after its launch. This raised the question about whether there is a market for a black version of Google.
Rushmore Drive was the brainchild of Barry Diller’s IAC, which just [...]

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Mar19

8 of 10

by Duane on March 19th, 2009 at 8:00 am
Posted In: Our Expression, success

This next article was posted back last month in Advertising Age.
The Davie Brown Index is an independently conducted survey that brand marketers and advertising agencies use to determine a celebrity’s ability to influence consumer brand affinities and affect purchasing decisions. Barack Obama has knocked Tom Hanks out of the No. 1 spot. Not only that, [...]

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Dec21

Marketing In Da’ Hood

by Duane on December 21st, 2008 at 11:43 am
Posted In: Our Expression

I am always intrigued with unique marketing campaigns. This latest one from Ford targets one of the most influential places in the Black community: the barbershop.
This campaign took place back in September.

Atlanta’s high-profile barbers flex their style
Topic worth discussing at a later date: “Marketing in the Black blogosphere”.

Sphere: Related Content

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