Posts Tagged ‘Advertising’

7 results.
Nov07

Can social media turn elections?

by Duane on November 7th, 2011 at 7:15 am
Posted In: Commentary

Gurbaksh Chahal of Adage.com writes…
“Campaigns are long roads with many stages and twists; a media darling today may be road kill tomorrow. Candidates need to micro-target their base via a steady drumbeat of news, events and opinions focused on what the specific audience wants to hear. They can track in real time how recipients react [...]

└ Tags: , , , , , ,
 Comment 
May30

How we continue to give away the farm

by Duane on May 30th, 2011 at 10:11 am
Posted In: Commentary, Economy, Just "Why?", The Media

In the words of Dap from the movie “School Daze”…

Some time ago, I wrote a series of posts were I made the point that Black advertising agencies and newspapers were refusing to see reality when it comes to advertising in our community.

Sphere: Related Content

└ Tags: , , , ,
 Comment 
Mar10

Is ABC News Really This Desperate?

by Duane on March 10th, 2010 at 8:06 am
Posted In: Junk science, Just "Why?", Our children, The Media

ABC News has completely shown their drawers (pronounced “draws” in my house) on this story.

Black Barbie Sold for Less Than White Barbie at Walmart Store
Walmart Says Lower Sales of Ballerina Theresa Barbie Prompted the Price Cut
I’m not going to even post an excerpts because it’s really that absurd. However, I will link to it just [...]

└ Tags: , , ,
1 Comment
Aug18

Afternoon Bits (08/18/09)

by Duane on August 18th, 2009 at 5:01 pm
Posted In: Headlines

DNA Evidence Can Be Fabricated, Scientists Show
So there goes that gold standard.
Advertisers’ Boycott of Glenn Beck Continues To Leave Fox News Unharmed
“But the Beck fans don’t have to worry. If the advertisers really want to make an impact, they’d remove their advertising from Fox News in general. Of course, that won’t happen – the [...]

└ Tags: , , , , , ,
 Comment 
Jul22

The NNPA should take note

by Duane on July 22nd, 2009 at 4:19 am
Posted In: Headlines, Our Expression, Science & Research, Tech, The Media

From blackweb20.com
National Newspaper Publishers Association (A.K.A. the Black press)

“It is easy to get caught-up in the fact the Washington Post’s African-American play, theRoot.com, is owned by one of the most respected media outlets. And sister site Slate.com is no wallflower either. With that said you may think that there is a lot of [...]

└ Tags: , , ,
 Comment 
Jul01

Rushmore Drive bites the dust

by Duane on July 1st, 2009 at 4:41 am
Posted In: Commentary, Headlines, Our Expression, The Media

I think a lot of us saw that coming from a mile away.
From AdAge.com
RushmoreDrive.com, the first black search engine, recently shut down only a year after its launch. This raised the question about whether there is a market for a black version of Google.
Rushmore Drive was the brainchild of Barry Diller’s IAC, which just [...]

└ Tags: , , , , , , , , ,
1 Comment
Mar19

8 of 10

by Duane on March 19th, 2009 at 8:00 am
Posted In: Our Expression, success

This next article was posted back last month in Advertising Age.
The Davie Brown Index is an independently conducted survey that brand marketers and advertising agencies use to determine a celebrity’s ability to influence consumer brand affinities and affect purchasing decisions. Barack Obama has knocked Tom Hanks out of the No. 1 spot. Not only that, [...]

└ Tags: , , , , , , , , ,
 Comment