TAP: Is there ever a tug-of-war between traditional media and new digital media at organizations that have both physical and digital products, such as a magazine?
“The profits from Essence magazine exceed that of its digital product by far. The publication is what they are known for and it is a powerhouse as a magazine. Because they have somewhat of an older demographic, these readers are more apt to click on a brand in which they have history with than a site that may offer similar content but is unrecognizable to them.What can be frustrating as a professional on the digital side of a traditional publication is that the publication is still, for now, bringing in the lion’s share of the profit and receives favor. It’s not personal, it’s a matter of business.”
(read more from Ken Gibbs interview here)
