The Black Informant | African American Commentary, News and Community Building

This next article was posted back last month in Advertising Age.

The Davie Brown Index is an independently conducted survey that brand marketers and advertising agencies use to determine a celebrity’s ability to influence consumer brand affinities and affect purchasing decisions. Barack Obama has knocked Tom Hanks out of the No. 1 spot. Not only that, but eight of the top 10 highest-regarded public personalities in America are African-Americans: After Messrs. Obama and Hanks, the list is rounded out by Will Smith (No. 3); Michael Jordan (No. 4); Morgan Freeman (No. 5); Denzel Washington (No. 7); Michelle Obama (No. 8); Oprah Winfrey (No. 9) and Tiger Woods (No. 10). (source)