The NNPA should take note
on July 22nd, 2009 at 4:19 amFrom blackweb20.com
National Newspaper Publishers Association (A.K.A. the Black press)
“It is easy to get caught-up in the fact the Washington Post’s African-American play, theRoot.com, is owned by one of the most respected media outlets. And sister site Slate.com is no wallflower either. With that said you may think that there is a lot of muscle behind theRoot’s operation but a closer looks reveals a smarter more realistic approach. With a staff of only 8 Full-time employees (not including the many contributors located across the country), 6 of whom are attributed to editorial, theRoot’s staff is small and nimble and the site’s publisher Donna Byrd says it will stay that way. The offices are based in Washington DC in a shared space with Slate.com; surely a good move to help keep costs under control for a business whose model is primarily based on advertising. In speaking with Bryd she made note that while the business is based on advertising, like most media companies, it is exploring alternative streams of revenue.”
In the meantime, Johnson Publishing Co. just mortgaged its headquarters and parking deck to pay off mounting debts.
