“The Ebony Experiment exists because we are not doing enough as a community to support Black business. The plight and potential of Black entrepreneurs and professionals are virtually absent from the national dialogue. We believe they are key to creating and stimulating long–term wealth in Black communities… because Black businesses create the most Black jobs, they respect and understand Black consumers and investors, and the swelling pool of Black professionals drives growth of the Black middle class.
Something needs to be done. And the Black community is energized, hungry for change, and anxious to unite and improve their situation. We are ripe and ready for The Ebony Experiment. The Presidential election has produced a palpable excitement and energy in our community. The new sense of empowerment is at its peak, and can be transferred to and leveraged by the growing Black business and professional sector. The major goal of The Ebony Experiment is to prove that average individuals and families can generate significant economic growth in the Black community if they were to commit to purchasing from Black–owned businesses and professionals.” (Read more at ebonyexperiment.com)
A couple of quick comments~
# This experiment is setting itself up for disappointment as long as there is not a similar pledge coming from Black entrepreneurs. Consumers do not make pledges to businesses–its the other way around. Most good businesses abide by a customer loyalty pledge that is usually posted somewhere in their establishment. The loyalty of customers on the other hand greatly depends on whether or not that business provides the service in the manner outlined in its pledge to customers.
# Consumers on the other hand must not expect a hook-up simply because they are buying from one of their own. If the brutha or sistah provided you with good service, pay them when expected. Also, give them feedback (BOTH GOOD AND BAD) so that they know how to better serve you. This stuff sounds elementary, but these are the same “need improvement” areas that keep popping up anytime the topic comes up with friends and on this website.
About a couple weeks ago, my family and I went to go check out this new frozen yogurt place in town. When we arrived, my wife went in to go check out the spot to give us the “thumbs up” or “thumbs down”. During her snack recon mission, she found out that the store was Black-owned. Now I am going to have to be real here because I had three responses. First, I was excited because I have been wanting to talk to someone who was able to penetrate a market dominated by Koreans. Second, excited just to hear about a Black-owned business in the area. Finally [insert sound of needle being pulled off a record here] past experience tapped me on the shoulder and had me ask the following questions to my wife “Are the machines working?”, “Are the prices on par with everyone else?” and “How does it taste?”. Many of y’all out there know exactly what I’m talking about, so I’m not going to spend any time breaking down my initial responses.
Anyway, my wife gave us the green light and we were very impressed with the service. Had a chance to talk to one of the owners and asked him for a handful of fliers. That night I placed them on cars on my block. Fliers that were left over were given to a neighbor who is hooked up with Mocha Moms.
I don’t know how I got off on that story, but I figured it was on the same topic.
In the meantime, I have talked about this same topic quite extensively since ’04. Here are a few of those links. The last link comes from a recent article written by Deric Muhammad.
Rethinking Black Business: The Importance of the family and community network
Support Black Business!
Excerpt:”This was a phase that I remember hearing a lot of during the 80’s and 90’s. I can remember how my friends and I used to talk with great pride the importance of supporting one another in the field of business and entrepreneurship. As I became older, reality began to settle in for me.”
Are they taking over or did we give them the keys?
The Difference between a Black business and a “Negro” business (Deric Muhammad)
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