From Targetmarketnews.com
(August 27, 2010) The Chicago-based Rainbow PUSH Coalition (RPC), headed by the Rev Jesse L. Jackson, issued a statement last week asking Burger King to reconsider its plan as quoted in news accounts dropping advertising assignments to it African-American and Hispanic ad agencies of record.
The PUSH demand comes after the New York Times quoted Burger King’s top marketing executives as saying they believe the expertise of ethnic ad shops is not necessary because “younger African-American and Hispanic consumers don’t necessarily see the world as ethnically divided, but rather as “a melting pot.”
Janice L. Mathis, RPC vice president and counsel, said “the remarks attributed to Burger King’s chief marketing officer Mike Kapitt are so inappropriate that we believe there must be a better explanation of the company’s recent advertising decisions.”
This is still very sad that these “ethnic” ad agencies are still crying over how companies like Burger King are dropping them and going with other marketing choices.
Burger King is right. This generation is not stuck in the 1950′s when it comes to buying products. If it’s cool, meets the general need, cost is reasonable, treated like every other customer then folks simply do not care if businesses Burger King are now using non-Black/Hispanic owned and operated ad agencies. That is not even the last thing on the mind of customers as they await their food in the drive thru line. Do they really believe that Black and Hispanic consumers are going to boycott Burger King over something like this?
I was always told the that the Civil Rights movement was about making sure people are treated equally. Now that companies like Burger King have achieved that goal for the most part, here comes the separatist movement disguised as “diversity” pleading to “The MAN” to keep their ad agencies employed.
I often think about how companies like BMW and Mercedes Benz barely (if at all) spent any money with Black/Hispanic ad agencies back in the day. Yet we as Black folks bought up these cars, gave them free advertisement in our videos and oftentimes bragged over the fact that we had one.
But somehow Black/Hispanic ad agencies are the only ones who know how to talk to their respected ethnic groups.
WAKE UP!
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Customers Don’t Care
by Duane on September 2nd, 2010 at 8:28 amFrom Targetmarketnews.com
This is still very sad that these “ethnic” ad agencies are still crying over how companies like Burger King are dropping them and going with other marketing choices.
Burger King is right. This generation is not stuck in the 1950′s when it comes to buying products. If it’s cool, meets the general need, cost is reasonable, treated like every other customer then folks simply do not care if businesses Burger King are now using non-Black/Hispanic owned and operated ad agencies. That is not even the last thing on the mind of customers as they await their food in the drive thru line. Do they really believe that Black and Hispanic consumers are going to boycott Burger King over something like this?
I was always told the that the Civil Rights movement was about making sure people are treated equally. Now that companies like Burger King have achieved that goal for the most part, here comes the separatist movement disguised as “diversity” pleading to “The MAN” to keep their ad agencies employed.
I often think about how companies like BMW and Mercedes Benz barely (if at all) spent any money with Black/Hispanic ad agencies back in the day. Yet we as Black folks bought up these cars, gave them free advertisement in our videos and oftentimes bragged over the fact that we had one.
But somehow Black/Hispanic ad agencies are the only ones who know how to talk to their respected ethnic groups.
WAKE UP!
Sphere: Related Content