I am totally down with targeted marketing, especially when it comes to reaching out to Black Americans. Sometimes, I have to admit that some of these ideas seem a bit redundant. Maybe I’m wrong.
Sphere: Related ContentCheapTickets launches African-American mircosite
BY CHERYL V. JACKSON
suntimes.com
Discount Internet travel site CheapTickets.com will launch an African-American microsite for consumers using content from Chicago-based Johnson Publishing Co.’s EbonyJet.com today.
The site, urbantravel.cheaptickets.com, will include information about music festivals, museums and other cultural activities and sites. A blog will feature contributions of magazine editors, museum curators and celebrities. (more…)

February 20th, 2008 at 11:41 pm
Cheap tickets is just admitting that it has NO idea how to market its product to Black People, so it outsourced the tasked to Johnson Publishing, and build a site around the content.
At least JP will get a few dollars behind this.