I am totally down with targeted marketing, especially when it comes to reaching out to Black Americans. Sometimes, I have to admit that some of these ideas seem a bit redundant. Maybe I’m wrong.

CheapTickets launches African-American mircosite

BY CHERYL V. JACKSON

suntimes.com

Discount Internet travel site CheapTickets.com will launch an African-American microsite for consumers using content from Chicago-based Johnson Publishing Co.’s EbonyJet.com today.

The site, urbantravel.cheaptickets.com, will include information about music festivals, museums and other cultural activities and sites. A blog will feature contributions of magazine editors, museum curators and celebrities. (more…)

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Posted by Duane On February - 20 - 2008

No Responses to “Smart idea?”

  1. BH Says:

    Cheap tickets is just admitting that it has NO idea how to market its product to Black People, so it outsourced the tasked to Johnson Publishing, and build a site around the content.

    At least JP will get a few dollars behind this.

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