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Advertising Spending Targeting African American Consumers Exceeds $2.3 Billion Annually, Nielsen Reports
By: PR Newswire
NEW YORK, Jan. 29 /PRNewswire/ -- In its first 12-month analysis of advertising spending on media outlets that reach African American consumers, The Nielsen Company reported today that spending for the period October 1, 2006 through September 30, 2007 totaled $2.3 billion. The Nielsen African American ad spending analysis covers over 22,000 national, regional and local advertisers, ...
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