Black newspapers find that crying racism can be good for business.
BY KEVIN HOFFMAN for clevescene.com
“Black people, wake up!” shouts the ad running in local black newspapers. “Do not spend your money with Kohl’s Department Stores or T-Mobile Wireless . . . Help us prove their racist stereotypes wrong.”
From the hyperbolic tone, you’d think the companies had installed whites-only drinking fountains. But the outrage stems from something a bit more pedestrian. Black newspapers are crying discrimination because the two companies don’t spend enough money with . . . black newspapers.
City News and the Akron Reporter are running the ad as part of a nationwide effort organized by Les Kimber, whose California marketing agency sells advertising for black papers. “Essentially, a group of publishers have decided to use the boycott as a marketing tool in …(more)
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